11月10日，中国院线正式上映了电影《惊奇队长2》，然而截至下午3点，该片只卖出了1328.2万元的票房，而全天票房预测也只有2756.66万元（猫眼专业版预测）。与《惊奇队长》首部作品相比，单日票房轻松破两亿，不到两天就破四亿，这次的《惊奇队长2》可谓是票房大扑街。猫眼专业版对《惊奇队长2》的最终票房预测也只有1.83亿元。需要注意的是，2019年《惊奇队长》在中国内地上映时取得了10.35亿元的票房，而该片在全球范围内的票房达到了11.31亿美元。仅仅几年时间，好莱坞漫威的超级英雄电影在中国市场已经卖不动了。造成这一局面的原因是多方面的。首先，好莱坞的漫威电影陷入了一个特效大片的恶性循环。《惊奇队长2》上映后，观众的最大反馈声音是：特效不如从前了。甚至有专业影迷指出，在很多需要大场面的场景中，《惊奇队长2》都使用了同一个场景，未能展现出特效大片的诚意。

这对《惊奇队长2》的口碑造成了巨大的打击。一部主打特效的电影，特效上出现问题，必然会让很多观众望而却步。实际上，这些年来，好莱坞的特效大片面临着“不进则退”的尴尬境地。一方面，他们在电影制作上的投资正在减少；另一方面，观众对好莱坞大片的期待值也在不断提高。观众们期待看到更多震撼的特效视觉，然而好莱坞漫威并未增加更多的投资来制作这些特效场景。因此，这些作品屡次让观众失望，最终导致市场上的绝望感。其次，好莱坞的特效大片本身会导致严重的审美疲劳。十几年前，我在写关于好莱坞电影分析的文章时就曾提到，这些特效大片会让观众产生审美疲劳，大量这类影片会让人昏昏欲睡。当时，很多年轻观众并不同意我的观点，然而现在情况却是完全不同了。随着这些年大量特效大片的涌现，观众们对于这种类型的电影已经感到审美疲劳。他们渴望看到更加新鲜和有创意的故事，而不仅仅是依赖于特效的讲述。

好莱坞的漫威电影未能满足观众的期待，这也是导致票房低迷的原因之一。除此之外，还有一些其他因素也导致了好莱坞漫威电影在中国市场的失利。例如，随着中国电影产业的发展，国内影片的质量不断提高，观众们对于国产电影的关注度也越来越高。与此同时，好莱坞的超级英雄电影也面临着来自其他竞争对手的压力，比如日本的动漫改编电影和中国的奇幻片。这些影片在技术和故事上都有自己的特色，吸引了一部分观众的眼球。此外，电影市场竞争激烈，观众的选择也变得更加多元化，使得好莱坞漫威电影的市场份额逐渐缩小。综上所述，好莱坞漫威的超级英雄电影在中国市场遇到了困境。特效大片的恶性循环、观众的审美疲劳以及来自国内外竞争对手的压力，都导致了票房的低迷。好莱坞漫威需要重新审视自己在电影制作上的投资，同时创造更多有创意和引人入胜的故事，以重新赢得观众的青睐和票房的回升。

The Rise and Fall of Hollywood Marvel MoviesAs China's box office continues to expand, the shift in audience taste has become increasingly evident. In recent years, Hollywood Marvel movies have been losing their grip on Chinese audiences, and this trend is expected to continue. Why is this happening There are several reasons.Firstly, many Chinese moviegoers who grew up with Hollywood blockbust

ers have become jaded with the same old formulaic movies. These young moviegoers, who were once excited by the glitz and glamour of Hollywood productions, have now grown up and are looking for something more substantial in terms of storytelling and character development. They are no longer satisfied with just watching superheroes fight villains on the big screen.Secondly, the saturation of Holly

wood Marvel movies has led to a decline in excitement among Chinese moviegoers. Just like how eating too much salt can dull your taste buds, watching too many Hollywood blockbusters can cause audiences to become desensitized to the genre. After all, how many times can one watch superheroes save the world before it becomes repetitive and predictableThirdly, Chinese moviegoers are now demanding mo

re from their movies in terms of storytelling. They want movies that are relevant to their lives and that they can relate to. Hollywood Marvel movies have traditionally been lacking in this regard, with their stories revolving around generic themes and characters. Movies that have done well at the box office in China are those that have established an emotional connection with audiences through co

mpelling narratives and relatable characters.These factors have created a vicious cycle for Hollywood Marvel movies. With declining box office receipts, studios are tempted to cut corners in production, resulting in lower-quality visual effects and weaker storylines. This further erodes the appeal of Hollywood Marvel movies, leading to even lower box office returns and a further decline in quali

ty.Therefore, it is not surprising that Chinese audiences are turning away from Hollywood Marvel movies. Unless studios can offer something new and exciting, or create movies that resonate with Chinese audiences, this trend is unlikely to reverse. The era of Hollywood Marvel movies may be coming to an end, and it is up to studios to adapt to the changing tastes of their audiences if they wish to

remain relevant.

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